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Lady Gaga announces ARTPOP, her new album app release

2013-07-15 10:16:11 未知

Lady Gaga announced a new album release on her Facebook page today, to the approval of more than 40,000 Facebook fans at the time of writing.

The singer's third album is called ARTPOP and will be released as an app which combines "music, art, fashion and technology with a new interactive worldwide community", built by Gaga's own technological team TechHAUS.

Gaga will be releasing an as-yet-unnamed single on 19 August, with the album app on 11 November. Fans will be able to pre-order the album app on September 1.

The singer is known for her eccentric concepts, short film-style videos and blending of fashion and art with music. However, ARTPOP suggests a further blurring of these lines as well as capitalising on her massive social media following: Gaga has more than 39 million Twitter followers, who will be able to share in the "adrenaline of fame", presumably Gaga's, and engage with each other ahead of the album's release through the app.

The night before her album and app are released, an event called artRave will showcase collaborations between her creative group, HAUS OF GAGA, artists including Jeff Koons.

Albums have been released as apps in recent years with varying success. In 2011 Bjork's album Biophilia was released song-by-song through an iPad app, which offered a series of interactions inspired by science. While sales figures have never been released, when the Icelandic singer tried to raise £375,000 on online fundraiser Kickstarter to move the app to Android and Windows 8 systems, the campaign was cancelled after 10 days due to lack of interest.

More recently, rapper Jay-Z released Magna Carta Holy Grail to one million users of an app available on Samsung smartphone before it was made available to the public.

(责任编辑:张天宇)

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