Artsy Releases First-Year Annual Report
2014-01-22 10:04:53 未知
When it made its public debut in October 2012 (after two years of testing), Artsy was one of the most anticipated new members of the online art community. Today, the start-up led by chief executive and founder Carter Cleveland and president and COO Sebastian Cwilich divulges some stats in its first annual report.
Early on, Artsy — which touts financial backers including Dasha Zhukova, founder of Moscow’sGarage Center for Contemporary Culture, Twitter co-founder Jack Dorsey, and film producer Wendi Murdoch and advisers such as art dealerLarry Gagosian and John Elderfield, chief curator emeritus of painting and sculpture at MoMA — was known mostly for its Art Genome Project. A service that made it much like the Pandora for art, the Art Genome Project enabled users to search for art based on works they already liked as per the elements, or “genes,”of those works including formal qualities, art-historical movements, or subject matter (while they launched with around 800 genes, this year, they added their 1000th). The database, which launched with 20,000 images, is now over 90,000 images strong, with 50,000 of those works available for sale (including those for sale through galleries or via benefit auctions). In 2013, it had over 8 million artwork pageviews by roughly 2 million viewers from 180 countries. As for registered users, the site kicked off with some 60,000, whereas today, that number has more than tripled to about 215,000.
Though it wouldn’t reveal the number of works sold on its site (it has been selling works from the start), it boasts a wide global reach, saying, “The average distance between a buyer and seller was 2,086 miles.” Initially, it had partnerships with 275 galleries and 50 museums and institutions. Today, those collaborations have expanded to over 1,500 galleries and 200 museums, institutions including galleries like Gagosian and Pace, and museums like the Guggenheim, with which it partnered for a special online presentation of the James Turrell show. But in a move aimed to take the site more mainstream, Artsy began collaborating with art fairs last year and featured 17 throughout the year including The Armory Show, Art Basel (in Basel, Hong Kong, and Miami), and Frieze London. It also gave viewers an in-depth look at many of the pavilions and surrounding exhibitions during last year’s Venice Biennale.
The report also lists some other nifty developments like Artsy’s iPhone app, which launched in September, as well as the recent participation in “Digital Ready,” a new digital literacy program for high school students operated by the NYC Department of Education.
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