Through two months intense preparation,“2007 Beijing 798 art festival”is opened under the support and cooperation of every respect.. This Art Festival is initiated by Beijing 798 Art Zone Administration & Development Office, and sponsored by the Sevenstar Group,also reserved participation of art organizations and extensively attention of the society.The background 798 art zone’s form is the unprecedented growth of Chinese economy and contemporary art. In the late of 1990s, the economy and society of China have transformed successfully, at the same time, the original capital has been accumulated, and the culture of consumption society and citizen society has come into being, besides, the city’s construction movement has not be seen in last thousands years, the scale of labor and capital inflation has catch up with other countries. The capital across the country and the world culture have flowed into China. This background first make contemporary art turn into main society’s opening change, and person’s character have been changed, person lien to pursue the real meaning in art language.In the beginning of this century, as the world’s successful and the domestic art policy come into opened, contemporary art is in process of legal, and has made the contemporary art policy, including international biennial, overseas national gallery, private gallery, folk art gallery, foundation and academy courses. Actually this is the third process of peripherization and internationalization that the contemporary art have undergone. The meaning of this process is percent art come into exceed the art zone, and have introjected into local society, meanwhile the symbol of which is the naissance of 798 art zone and a lot of capital flow into art zone, finally the Chinese art auction high prices in world’s Dutch auction. The commercial of advance guard art and the capitalization of artwork, all these make the Chinese art market undergo this process in one year that other country may exercise several years. And this also finish the process that percent art enlighten China society, in ten years maybe China will catch up with America in art zone.In this background, the 798 art zone have come into being, actually 798 art zone play an important role in the third part of percent art evolvement. In the past, it is a traditional industry which contains a lot of abandoned industrial factory and some worker who lose their job, however, he has magical changed his role in this industrial revolution, and now he has become a world well-known art zone. In the new century, every kind of new culture can be found in 798, just like new medium, animation, rock'n roll, video and so on, and now it has become a symbol of percent China art melt in the main society.“2007 Beijing 798 art festival”aims at boosting core value and zoology of 798 art zone as avant-garde art-show and on-limits window of contemporary China, and developing 798 art zone to an important international art center composed of high rank art galleries, foundations and galleries. Beijing 798 art festival has two goals in notions：Firstly，798 art festival is supposed to be the most avant-garde and vivid exhibit flat to reflect domestic and international contemporary art notion and languages’ form development; Secondly, on art and cultural diversity, 798 art festival is supposed to be exhibit flat of Chinese contemporary city culture. Chinese and world society need to set eyes on the new self-image of contemporary China through 798 art zone.The art festival focuses on the art zone’s basic features of “diversity”and“folk”， differentiate from other biennials and vogue activities in arrangement form. The whole festival give priority to academy, and give attention to some fad unit. Art work shows latest domestic great-hearted experiment, attach importance to new generation’s art show and the introduction of international one-up art creation. Meanwhile festival is trying to explore a new contemporary art exhibition mode that is more exoteric and comprehensive than other biennials, such as take the independent exhibition planner as the head PEO, and more comprehensive than other biennials on diversity and avant-garde.This art festival is divided into four parts: theme exhibition, unit exhibition, union exhibition, forum 70s art exhibition belongs to theme exhibition which came out in late 90s as a new art movement.70s generation is the generation changed by market in China，whose art represents ascensive China is in process of unprecedented renaissance, and has changed the art feature of politicalization and fringe culture of the last generation, but also put up a characteristics of centrifugal anti-talented and history rupture. Image unit would be planned by Xu Dawei, Zhu Rikun and Yang Zi, including new media arts exhibition, documentary and independent short film exhibition. International new media arts exhibition consist of British famous director Peter Greenaway’s new work，documentary and independent short film would exhibit these years’ folk images including Cui Zi’en’s latest work, and the documentaries of students of Eight academy of fine arts with the topic of “money”.All of these images reflect real folk situations of Chinese society. Another important part of image unit is pioneer photography exhibition “Dragon’s reform”“Dragon’s transform ”reflects China is experiencing a thorough social and economic transform, a deep-seated transformation in sight, bosom and art. Images of Chinese contemporary photography are full of concourses and flowing crowd, tumultuary emotions, more and more serious consumism, reidentify with history and tradition, and unprecedented macroscopical changes. This exhibition would entirely bring forth the inditement of Chinese avant-garde photography, besides famous artists such as Ai Weiwei etc., there are some young generation artists.International decorating art exhibition designed by American PEO Mark and outdoor posterart exhibition designed by six international art foundation show us latest worldwide contemporary art. And the art forums would invite artists, PEO, art gallery managers and collectors discussing the problems and trend of contemporary art after abundant capital swarm into market. This forum would be opened to all the presented art fans and professionals.An substantial of the art festival is the union exhibition independently planned by every art gallery. 798 art zone possesses first-class domestic art galleries whose contemporary art exhibitions will be a merit of this festival.The art forum aim at discussing exhume possibilities in art and art market through 5 prospective topics，search a way how art can be in harmony in the entire social culture system, especially in the cultural creative industry as a new economic mode, through the topics of the interactive dialogue of the experts and participants.These respective exhibitions and unit exhibitions bear own vivid and sharp art inclining, and is contained in 2007 Beijing 798 art festival. That’s the way to embody the diversity of 798 art zone, and the creation of energy coming from the collision of differences.