From Sep. 28th to Nov. 3rd 2007, people in Beijing will enjoy the second cultural art grand feast –“2007 Beijing 798 Creative Cultural Festival — 718 Factory’s 50th Anniversary “, which happen in Beijing 798 art zone.In time of promoting cultural development and creative industry of 798 art zone, building the good platform of cultural art exposition and communication, 2007 Beijing 798 Creative Cultural Festival will promote the integrated strength of Beijing 798 art zone as the Beijing culture and creativity assembling area. Moreover, this festival will write in a powerful footnote for the upcoming 2008 Olympic Games. Simultaneously, the multitudinous colorful activities and the artistic forums will happen during the October Golden Week, all these activities will enrich our people's cultural lives.The theme of this festival is “The culture creates wealth, the creativity presents value”, which organized by Beijing 798 Art Zone Administration and Development Office, the Creativity industry research institute of Beijing Innovation Research Institute. This activity is assisted by Seven Star Group, Goethe-Institut (China) and ULLENS CENTER FOR CONTEMPORARY ART. The sponsors are the C&S Brand Consulting, RECG Media Group, Shenzhen De Bang Nation investment holding Development Co, Ltd, Beijing Trans Vision Art Design Co, Ltd., and Beijing Aoboview Creative Design Co. Ltd. The contents include Opening Ceremony,Architectural Art Exhibition, Industrial Design Exposition, International Seminar,Chinese-German Art Exhibition,718 Factory’s 50th Anniversary, The Completion Ceremony and opening Expo. Of Ullens Contemporary Art Center,The Union Exhibition amd other activities.