ArtBeijing is not only an exposition of contemporary art, it is also an expo of Beijing, of China, and of Asia. The attention- and expectation-grabbing ArtBeijing 2007 Contemporary Chinese Art Fair will be held at the National Agricultural Exhibition Center (New Hall) between 20 and 23, September, 2007. With the growing prosperity of the contemporary Chinese art market, more and more forces from both within China and from overseas have joined in the rivalries of fair organizing. The result is a breakdown of the dominance by one particular fair. As Chinese and foreign expos enter the increasingly fierce “warring states” period, Dong Mengyang, CEO of ArtBeijing is spearheading his ArtBeijing team to establish themselves as self-endorsed organizers of the most important fair in China. He is doing so with self-confidence, discretion, prudence and optimism. We welcome art institutions, collectors, art planners from around the world to Beijing, to China and to Asia. Contemporary Art Fairs are not only about commercial transactions. Instead, they should also provide opportunities for junior artists, Avant-Garde art concepts, emerging art galleries and rising collecting enterprises. ArtBeijing wishes to be able to integrate the features of expos, Bienniales and art festivals, and to become a novel exhibition entity befitting the contemporary Chinese art development. This new entity will not only empower participating galleries to maximize business potentials but also make sure that the seamless combination of thematic exhibition, special exhibitions and co-operated activities would lead contemporary art to a more in-depth academic level. The questions confronting ArtBeijing is not only “what to opt for between business and scholarship” but also how business and academic significance are to co-exist in perfect harmony, as well as how to promote the development of contemporary Chinese art. ArtBeijing has a powerful and reliable advisory body giving us counsel and suggestions on various professional art issues. To our blessing is also the tremendous support of the China’s Ministry of Culture and of Beijing Municipal Government, along with the generous sponsorships of Volkswagen China, China Minsheng Banking Corporation and Raffles Beijing Hotel. ArtBeijing will fully combine different factors together: including the dozens of co-operated activities by art institutions in Beijing, various commercial resources, sponsorships, and the integration of foreign and Chinese media coverage. Each fair has its own core and highlights. Our kernel is: 1. Use contemporary Chinese art as the core; 2. Integrate Asia and focus on the globe; 3. Develop both business and scholarship in parallel; 4. Public education and art sponsorship. The highlights this year includes: 1. Largest fair ever; 2. Live Performance by world-class artist; 3. Participating art works from organizations worldwide on a level-playing field and with numerous masterpieces; 4. The Future of Art--- A New Face and A New Thrill; 5. Open to the Public Day, ticket price: RMB 10; 6. One Hundred Galleries; One Thousand Catalogues; 7. Beijing Art District Journey, by bus. The Organizing Committee will analyze the industries new characteristics and market trends of the art field. This analysis as well as a more innovative and pragmatic planning and through a more distinctive ideology and market orientation will make ArtBeijing 2007 a glamorous contemporary art feast. The ArtBeijing team will continue, with their ten years of experience in organizing China Art Fairs and two years of experience in organizing China International Gallery Expo (CIGE), to provide for you a New Face and a New Thrill of contemporary art in ArtBeijing 2007.