300% Spanish Design has been organised by the Sociedad Estatal para la Acción Cultural Exterior (SEACEX) and the Beijing World Art Museum. Produced by the Spanish State Company for International Exhibitions (SEEI), the exhibition has already been shown at the Aichi Universal Exhibition 2005 in Japan. Through its 300 original pieces (100 chairs, 100 lamps and 100 posters), it shows the rich Spanish contribution to the world's creative culture in the last 100 years. With the prestigious architect and designer Juli Capella as its curator, the exhibition explores the creative potential of Spanish design. Through the example of three fields which are highly developed in Spain: graphic design, illumination and furniture, the exhibition attempts to reveal the creative potential of Spanish design. The exhibition, which opens on the 26th of September at the Beijing World Art Museum, offers a selection of the best of Spanish design in the last century through chairs, lamps and posters. The collection presented here intends to show the ups and downs of Spanish creation with very high-level pieces, but also expresses its weaknesses, its best moments and its bad patches. It is a selection of individual pieces, each of great intrinsic value because of their beauty, functionality, geographical origin, originality, daringness or efficiency. In chair design we can see an array of styles each at a level of quality of which few countries in the world could boast, with high-level works created by Antoni Gaudí, Josep Lluís Sert, Rafael Moneo, Oscar Tusquets, and Jorge Pensi, among many others. Spain’s production of lamps and lighting objects started modestly, but has reached a prestigious reputation today, with distinctive characteristics such as warmth and comfort. Spain is an exporting country which is gaining recognition under the trademark of good design. The exhibition includes lamps by Fortuny, Tusquets and Coderch, among others. Finally, as far as poster design is concerned, the exhibition offers a high-level overview of Spain’s brilliant artistry and creativity with examples of works by Rafael de Penagos, Ramón Casas, Renau, Alberto Corazón, América Sánchez, Enric Satué, Peret, etc. Historically, in spite of its late industrialisation, Spain maintains a good standard within design, with moments of modernity, like Modernism or the 80s boom, and darker periods such as the post-war era. This collection proves that Spain has been a part of all the "isms" of design in the century, to a greater or lesser degree, and has contributed to modernism, rationalism, functionalism, organicism, high-tech, postmodernism, minimalism, etc. It also reflects Spain’s wish to explore its creative vocation and communicate this to others, and face the 21st Century placing innovation and design quality at the forefront on an international level. This should be an extraordinary occasion to start enriching debate with emerging Portuguese design, unveiling Spanish design and, at the same time, getting to know its rich potential.