Ellen Von Unwerth is a name synonymous to high-octane glamour, feminine beauty and sensual energy. One of the most iconic fashion photographers working today, she has defined a genre of photography that has inspired, provoke and humor the public for many years.‘Interview’ Magazine Editor In Chief, Ingrid Sichy, once said, “Ellen Von Unwerth is full of surprises…” but it came as no surprise to the industry when Von Unwerth’s career blossomed from behind the lens - as a model for ten years, Von Unwerth had learned the other side of the camera from the best photographers in the business.Melvin Chua, President of Ink Pak Communication Group, and the person responsible for bringing the show to Beijing, shares his view:“Ellen has allowed women a sense of freedom through her work. Her sensual and sometimes erotic images are never vulgar, and in many ways empowering. Always full of fun and humor, they are extremely glamorous; her ability to capture the ‘moment’ is what I love most about her work. That and the fact that you can always tell from her pictures that her subject had a great time shooting it.”Stephanie Xiao, Director and Managing Partner of C5 Art Centre, states:“As one of the few renowned female fashion photographers, Ellen captures images of women that radiates glamour and elegance in a sexy and confident manner. Her sensitivity and unique sensibility consistent in all her work.”“In mainstream visual art, man often plays a major role in defining feminine beauty. Ellen, however, does not bother to create metaphors of masculine desire, her women cherishes a hedonistically liberal attitude towards life, abandoning cliché tradition and expanding their newly found power. Their beauty manifest in their attitude more than anything else.”Dorothy Oh, Senior Group Marketing Manager of Moet Hennessy Diageo (China), and a long time personal fan of Ellen’s says:“Moet & Chandon embodies seduction, elegance, glamour and being extraordinary, which are reflected in Ellen’s photographs. Through her work, she is able to immortalize fabulous moments and capture iconic moments. They are metaphors for spontaneity, enthusiastic pleasure, and the pure exhilaration of a moment. Full of surprises, her works speaks of pleasure, glamour and being fabulous.”“This is very much in line with Moet & Chandon, a symbol of pleasure and splendor. It has a spontaneity that reinvents the rules, bringing fabulous and unexpected moments. Ellen's work also focuses very much on fashion, working with international luxury brands and sharing the same passion for creation, which is a commitment that Moet & Chandon embodies. Moet & Chandon has a long association with fashion; being involved with major fashion events around the world.”Ellen Von Unwerth’s sensual and distinctive work has appeared in American, Italian and British ‘Vogue’, ‘Vanity Fair’, ‘Interview’, ‘The Face’, ‘Arena’, ‘L’Uomo Vogue’ and ‘iD’, among other publications. Her iconic campaigns for Guess jeans in the early 90’s launched Von Unwerth to international acclaim. She has since gone on to shoot other major advertising campaigns including Rolex, Tommy Hilfiger, Victoria’s Secret, Banana Republic, Alberta Ferretti, Lavazza, Diesel, Chanel, Miu Miu, Blumarine, Strenesse and Moet & Chandon, as well as a series of publicity ads for HBO’s ‘Sex in the City’.In addition, she has directed short films for Azzedine Alaia and Katherine Hamnett and commercials for amongst others Revlon, Cacharel and Lacoste.Von Unwerth’s photographs have been exhibited widely. In 1991 she was awarded first prize at the International Festival of Fashion Photography. Ellen has participated in several photography exhibitions, including a one-woman show at The Hamilton Gallery in London.Her first book, Snaps, was published by Twin Palms Press in 1994 and is currently in its second printing. In the fall of 1998 Schirmer Mosel and Te Neues published her book Wicked, and then Couples in 1999. Her book Revenge, also published by Twin Palms was released in February 2003. Exhibitions of the work from the book have been staged at the Staley Wise Gallery in NYC, Camera Works in Berlin, and in Moscow at the Pobeda Gallery in March 2007. Kammel Mennour published her latest book entitled Omayrah Boyd in July 2005.Beijing, November 23, 2007: Moet & Chandon is proud to present ‘Be Fabulous’, a photo exhibition by the world-renowned fashion photographer Ellen Von Unwerth. Organized by Ink Pak Communication Group* and C5 Art Centre**, the exhibition is open to the public from the 24th of November to 6th of December at C5 Art Centre.