A cultural exchange event aimed at showcasing China's colorful culture opened Saturday in Pozuelo de Alarcon, a city near the Spanish capital of Madrid. At an opening ceremony, city officials said that since Pozuelo de Alarcon established relations of friendly exchanges with Beijing's Xicheng District in 2006, the two sides have launched exchange events in the fields of economy, culture and social affairs. The Chinese Cultural Week will promote understanding and friendship between the two peoples, said the officials. Chinese Ambassador to Spain Qiu Xiaoqi expressed the hope that the event would enhance the development of friendly ties between the two countries. Some 200 people, including Spanish officials and representatives of expatriate Chinese in Spain, attended the opening ceremony of the Chinese Cultural Week, which will last until May 30.