Co-organized by The One Minutes foundation in Amsterdam and Beijing Today Art Museum, the World One Minutes exhibition is held from June 6 to 28 in the Beijing Today Art Museum. The exhibition is included in the cultural program 'Meet in Beijing-2008' for the 2008 Olympic Games.

Exhibits include about 800 One Minute videos from 100 countries. They were projected continuously on the walls of the museum (3000 square meters) with 36 projectors. Visitors were able to enjoy about a dozen one-minute videos from each of these countries, the movies being split up among approximately thirty beamers. All together there will be about 1, 000 One Minutes. Participants range from talented young people to both new and more established artists. The selection of the best One Minutes was made by The One Minutes foundation in collaboration with curators from the participating countries. Among them are art critics, museum directors, art teachers and, of course, artists.

The World One Minutes exhibition is a demonstration of what artists can do with sixty seconds of absolute freedom. The exhibition opens a window on China and offers a unique opportunity to take a trip around the world — from China to the Netherlands via Alaska and Benin, then via Morocco and Egypt back to Beijing.

The World One Minutes exhibition in Beijing is the first of a series that will continue in Zagreb, Istanbul, Lisbon and São Paulo. It constitutes the beginning of the World One Minutes Biennale, with subsequent events taking place in 2010 and 2012.