Already closely connected with the coutoure industry, among many others, is diamond jewelry. A city in southern India puts on a sparkling exhibition of diamond jewelry for an appreciative audience attracted to precious stones as the price of gold spirals upward.

Gorgeous models adorned with glittering jewels sashayed along the catwalk in India's southern city of Chennai to showcase the latest trends in diamond jewelry on Thursday.

As gold prices rise diamonds grow more popular.

In addition to diamonds, there were rubies, emeralds and platinum jewelry.

Experts say it's just the beginning and diamonds, along with platinum, have a long way to go.