王春利

　　“菜百黄金”到“菜百首饰”的品牌转变，是因为菜百在推广首饰文化上的一片赤诚。

　　“菜百首饰”秉承了“菜百黄金”的信念与品格，

　　将关于美好的无限希冀凝聚在最美丽的首饰上，

　　并把它带给所有的人。

　　Caibai has an absolute sincerity in spreading the cultures of jewelries, that’s why it could successfully transfer its role of Caibai Gold to Caibai Jewelries. Caibai Jewelries has taken over the faith and fine characters from its former brand Caibai Gold and form the fine wishes on the most beautiful jewelry products for all people.

　　在品牌培育的过程中，菜百一直将对品质的追求和对文化的弘扬作为自己所有努力的起点和归宿，敏锐地把握着时代精神的前沿，在每一件标记为“菜百出品”的饰品上实现着最完美的品质。“菜百首饰”的品牌内涵，就在这样的一个经营信念中凝炼出来，经过多年的不断努力，“菜百首饰”已经璨然可观，与“菜百黄金”并称，成为菜百推广珠宝玉石首饰文化的又一前沿阵地。

　　菜百的成功来自于对市场的把握和及时的自身调整。当代的首饰文化已经进入多元与个性的全新时期，首饰文化的更深广内涵被发掘出来，宝石文化中的完美气质与高贵品格成为人们的普遍追求，而各种宝石的绚丽多姿与晶莹璀璨，以及它们所代表的品质与精神，也被人们广为尊崇。菜百以此为契机，在多年来致力于弘扬黄金文化的丰富经验上，再一次走在了时代与社会的前沿。

　　在经历了长期的摸索与尝试之后，针对新的消费群体和新的消费特点，菜百利用“中国黄金第一家”的品牌优势，提出了全新的战略目标，实施了从“买黄金到菜百”到“买首饰到菜百”的新一轮战略转型。以菜百一贯的品质控制为前提，融入艺术与文化，独立设计，自主开发，以全新的视角诠释晶体宝石的绚丽与璀璨，引领首饰文化的全新风潮，“菜百首饰”的基本内涵也由此凸显出来。

　　菜百追求的是首饰文化在当今社会的全新阐释与普遍弘扬，是将无上的品质与真实的生活衔接起来，将文化的信念贯彻到生活中去。“菜百首饰”借助人们对美丽的追求，将高贵的品格融入具体的产品设计中，让佩戴它们的人在生活中耳濡目染，菜百所致力于推广的文化价值，就在潜移默化中影响了当今社会，于是菜百将品质控制无限延展。菜百坚信，最完美的品质能带给人们完美的信念。

　　“菜百首饰”包括黄金、铂金、钻石、翡翠、白玉，同时也涵盖彩色宝石，这次彩宝推广涉及了几乎全部的晶体矿物。菜百亲自参与了晶体矿物的采集与甄别，在全球范围内寻找最完美的、最适合的切工，再以艺术的设计把宝石的完美品质呈现出来。菜百正在协助国家珠宝玉石质量监督检验中心起草关于红蓝宝石的鉴定标准，也在努力解决红蓝宝石的产地问题，积极促成以红蓝宝石为主的彩色宝石市场进入快速发展时期，希望将宝石文化带给更多的人。

　　菜百正在酝酿与国际彩色宝石协会联合举办以生辰石、星座开运彩宝首饰等文化概念为主题的一系列彩色宝石推广活动，并在引导国内彩色宝石市场形成统一、透明的价格机制方面发挥着自己的作用。“菜百首饰”不断地创新与尝试，尽力把最完美的宝石首饰呈现在世人面前。菜百的社会责任感和文化使命感始终敦促我们不断努力，把宝石首饰文化的推广工作做到极致。

　　FOR OUR SINCERE

　　During the process of developing its brand, Caibai has always taken the pursuit for quality and promotion of culture as its starting point as well as end-result. By tightly riding the crest of the time, it has been creating the perfect quality of each and every jewelry, which is carved with ‘Produced by Caibai’. Years of efforts have culminated in the mature and strong brand of Caibai Jewelries; just like the brand Caibai Gold, this new brand has become another media through which Caibai can promote and develop the jewelry culture.

　　Caibai’s success comes from its controlling of the market and self-adjustment. Nowadays, the jewelry culture has developed into a brand new period of diversification and individuation. Since the deeper and wider connotations have been explored, the gems’ perfect quality and noble characters have become people’s common pursuit; the magnificent and brilliant flame of various gems and the spirit represented by them also have been well-respected by people. By seizing on this exciting opportunity and building on the rich experience of developing gold culture, Caibai has again played a leading role in the jewelry industry.

　　After a long time of exploitation and endeavor, Caibai has brought out a new strategic target and conducted the new strategic transition from ‘Buy Gold in Caibai’ to ‘Buy Jewelries in Caibai’ relying on its brand advantage of China’s First Gold Shop. Taking the consistent quality as the premise, blending with the art and culture, Caibai independently designs, develops jewelries and explains the values of jewelries with a whole new visual angle and leads the new style of the jewelry culture. Thus, the basic connotation of Caibai Jewelries has been shown in front of all people.

　　The jewelry culture that Caibai seeks in current society is to integrate the supreme quality of gems with real life and plant the faith of culture into people’s life. Caibai blends the gem’s noble characters in particular product design which allows people wearing the jewelries to realize the dreams of beautiful life. Through the influence on the society, Caibai has grasped the opportunity to expand the quality control of jewelries by promoting the gems’ cultural values. Caibai firmly believes the perfect quality will definitely offer people perfect faith.

　　Caibai Jewelries include gold, platinum, diamond, emerald, white jade and also colored gems. The promotion of colored gems series this time include almost all crystal minerals. Caibai technicians have personally participated in the gathering and screening of all crystal minerals, searched out the most ideal and suitable cutting technology and presented the perfect quality of gems with artistic designs. Caibai is now assisting National Gemstone Testing Centre to draft the testing criteria for ruby and sapphire products; meanwhile, it’s trying to settle the issues of production place and actively force the colorful gems market into a faster developing period – Caibai’s efforts will bring the jewelries to more people.

　　Caibai is planning to jointly hold the series colorful gems’ promotion activities with International Colorful Gems Association with the cultural themes of Birthday Gems, Colorful Constellation Luck Gems and etc., plays an important role in the aspects of leading domestic united market of colorful gems and making transparent pricing system. With uninterrupted creations and explorations, Caibai will bring the most perfect jewelry products to people. With the strong sense of social responsibility and cultural mission, all Caibai staff will spart no effort to the promotion of jewelry culture.

　　Wang Chunli