The Today Art Museum in Beijing has announced a multi-media installation by Swiss photographer Hannes Schmid on Sunday June 22.

Titled “MOMENTOUS, Formula 1,” the exhibit is set to explore the relationship between artwork and the public, it will b e the first time that the work of Schmid will be displayed in Asia.

Five large mobile sculptures turning in perpetual motion will form the centerpiece of the exhibit, with video and still images project upon them. An interactive element will allow visitors to upload their own images via their smart phones and an app, which will then sync with the artist’s.

According to UBS, who are presenting the exhibition, “MOMENTOUS” “will be framed within Schmid’s multi-media series on Formula 1, Short Stories and Moment of a Moment, featuring high-tech cars and heroic drivers, exploring the themes of speed and time. Large-scale intimate and unconventional portraits of the Formula 1 drivers Jenson Button, Jacques Villeneuve and Takuma Sato will be presented, photographed in Pierre Cardin’s futuristic Bubble House on the French Cote d’Azur.”

The driver images will compliment landscape studies that capture the trial run of BAR-Honda for a speed record attempt on the salt flats in Utah. Schmid, whose wife is Chinese, said ahead of the exhibition; “in recent years it has become increasingly obvious to me how much Chinese civilization has influenced our own. I am interested in further exploring the future of this cultural exchange and I want this exhibition to express above all the energy that this exchange generates.”

“It is our pleasure to present Hannes Schmid’s works to the visitors of Today Art Museum. MOMENTOUS is one of the most important exhibitions at Today Art Museum this year. We hope our visitors are provoked into questioning the language of art and contemporary art. The aim of this exhibition is to explore whether interactive multimedia art can become the next art trend,”

 says The Today Art Museum’s Executive Director Alex Gao.