LONDON.- Due to huge popular demand, from this week (w/c 22 September 2014) people can become part of the National Gallery story, from as little as £50 per year.

Members will benefit from free, unlimited entry to all exhibitions; invitations to a programme of after-hours events and access to an exclusive online magazine featuring unique, behind-the-scenes features. Members will also be able to enjoy a range of special offers and will be kept up to date through the Membership e-newsletter.

National Gallery Director Dr Nicholas Penny said: “As Director since 2008 I have been proud to achieve major acquisitions which have transformed the collection and overseen a number of exhibitions that have caught the imagination of the public. It gives me great pleasure that before I retire in 2015 I am now able to launch the very first National Gallery Membership scheme.”

On joining, Members will have unlimited access to exhibitions, plus other events at the Gallery. Through the Members’ website, there will be unique opportunities to get to know more about the collection, follow the behind the scenes work of the Gallery and hear about future plans. New Memberships are welcomed with a pack that includes a limited edition tote bag, welcome brochure and personalised Membership card.

Nicholas Penny adds: “By becoming a Member you will be helping us preserve for posterity some of the greatest of all European paintings, plus you will ensure that our educational and outreach programmes can continue to inspire children and adults alike for generations to come. Membership also allows us to understand what our visitors want and to provide an exceptional visitor experience for every single person who walks through our doors.”