姓名：麦文中

院校：广州美术学院

专业：工业设计学院

作品名称：MOOOD ICE CREAM LAB 情绪雪糕实验室1

设计 200×1200cm 产品设计 创作年代 2017

作品故事：“MOOOD”是由“Mood”演变过来的品牌名称，是一家以“情绪”为主题、以“实验室”为体验形式的雪糕店。不同的颜色和口味对应着人们不同的心情，顾客可根据自己的喜好和当下的情绪或感受选择被赋予了不同情绪属性的食材，亲手创造出一杯可以表达自我情感的、独一无二的“情绪雪糕”。这就是MOOOD的服务价值主张。 Work’s elaboration: \"MOOOD\" is the the brand name evolved from the word \"Mood\" ,it is an ice cream shop that make \"mood\" as the theme and \"laboratory\" as an experiential form . Different colors and tastes correspond to different mood of people , According to their own preferences and the current emotion or feeling ，customers can personally choose ingredients which is endowed with different emotional attributes , and create a cup of unique “emotional ice cream” that can express their self emotional . That’s the service value proposition of MOOOD.

导师评语：导师评语：这组作品中，我们能看到学生以服务设计的角度，创新服务流程和触点设计，优化空间布局，强化情境、情绪、情感主题及其之间的互动关系，让用户切实体验到服务创新带来的别样体验。 Mentor comments: this group of works, we can see the students are base on the angle of service design , innovating service process and contact design, optimizing space layout, strengthening the situation, mood,emotional theme and the interactive relationship between them , allowing users to experience the special experience from service innovation .

作品名称：MOOOD ICE CREAM LAB 情绪雪糕实验室2

设计 200×1200cm 产品设计 创作年代 2017

作品故事：“MOOOD”是由“Mood”演变过来的品牌名称，是一家以“情绪”为主题、以“实验室”为体验形式的雪糕店。不同的颜色和口味对应着人们不同的心情，顾客可根据自己的喜好和当下的情绪或感受选择被赋予了不同情绪属性的食材，亲手创造出一杯可以表达自我情感的、独一无二的“情绪雪糕”。这就是MOOOD的服务价值主张。 Work’s elaboration: \"MOOOD\" is the the brand name evolved from the word \"Mood\" ,it is an ice cream shop that make \"mood\" as the theme and \"laboratory\" as an experiential form . Different colors and tastes correspond to different mood of people , According to their own preferences and the current emotion or feeling ，customers can personally choose ingredients which is endowed with different emotional attributes , and create a cup of unique “emotional ice cream” that can express their self emotional . That’s the service value proposition of MOOOD.

导师评语：导师评语：这组作品中，我们能看到学生以服务设计的角度，创新服务流程和触点设计，优化空间布局，强化情境、情绪、情感主题及其之间的互动关系，让用户切实体验到服务创新带来的别样体验。 Mentor comments: this group of works, we can see the students are base on the angle of service design , innovating service process and contact design, optimizing space layout, strengthening the situation, mood,emotional theme and the interactive relationship between them , allowing users to experience the special experience from service innovation .

作品名称：MOOOD ICE CREAM LAB 情绪雪糕实验室3

设计 200×1200cm 产品设计 创作年代 2017

作品故事：“MOOOD”是由“Mood”演变过来的品牌名称，是一家以“情绪”为主题、以“实验室”为体验形式的雪糕店。不同的颜色和口味对应着人们不同的心情，顾客可根据自己的喜好和当下的情绪或感受选择被赋予了不同情绪属性的食材，亲手创造出一杯可以表达自我情感的、独一无二的“情绪雪糕”。这就是MOOOD的服务价值主张。 Work’s elaboration: \"MOOOD\" is the the brand name evolved from the word \"Mood\" ,it is an ice cream shop that make \"mood\" as the theme and \"laboratory\" as an experiential form . Different colors and tastes correspond to different mood of people , According to their own preferences and the current emotion or feeling ，customers can personally choose ingredients which is endowed with different emotional attributes , and create a cup of unique “emotional ice cream” that can express their self emotional . That’s the service value proposition of MOOOD.

导师评语：导师评语：这组作品中，我们能看到学生以服务设计的角度，创新服务流程和触点设计，优化空间布局，强化情境、情绪、情感主题及其之间的互动关系，让用户切实体验到服务创新带来的别样体验。 Mentor comments: this group of works, we can see the students are base on the angle of service design , innovating service process and contact design, optimizing space layout, strengthening the situation, mood,emotional theme and the interactive relationship between them , allowing users to experience the special experience from service innovation .

作品名称：MOOOD ICE CREAM LAB 情绪雪糕实验室4

设计 200×1200cm 产品设计 创作年代 2017

作品故事：“MOOOD”是由“Mood”演变过来的品牌名称，是一家以“情绪”为主题、以“实验室”为体验形式的雪糕店。不同的颜色和口味对应着人们不同的心情，顾客可根据自己的喜好和当下的情绪或感受选择被赋予了不同情绪属性的食材，亲手创造出一杯可以表达自我情感的、独一无二的“情绪雪糕”。这就是MOOOD的服务价值主张。 Work’s elaboration: \"MOOOD\" is the the brand name evolved from the word \"Mood\" ,it is an ice cream shop that make \"mood\" as the theme and \"laboratory\" as an experiential form . Different colors and tastes correspond to different mood of people , According to their own preferences and the current emotion or feeling ，customers can personally choose ingredients which is endowed with different emotional attributes , and create a cup of unique “emotional ice cream” that can express their self emotional . That’s the service value proposition of MOOOD.

导师评语：导师评语：这组作品中，我们能看到学生以服务设计的角度，创新服务流程和触点设计，优化空间布局，强化情境、情绪、情感主题及其之间的互动关系，让用户切实体验到服务创新带来的别样体验。 Mentor comments: this group of works, we can see the students are base on the angle of service design , innovating service process and contact design, optimizing space layout, strengthening the situation, mood,emotional theme and the interactive relationship between them , allowing users to experience the special experience from service innovation .

作品名称：MOOOD ICE CREAM LAB 情绪雪糕实验室5

设计 200×1200cm 产品设计 创作年代 2017

作品故事：“MOOOD”是由“Mood”演变过来的品牌名称，是一家以“情绪”为主题、以“实验室”为体验形式的雪糕店。不同的颜色和口味对应着人们不同的心情，顾客可根据自己的喜好和当下的情绪或感受选择被赋予了不同情绪属性的食材，亲手创造出一杯可以表达自我情感的、独一无二的“情绪雪糕”。这就是MOOOD的服务价值主张。 Work’s elaboration: \"MOOOD\" is the the brand name evolved from the word \"Mood\" ,it is an ice cream shop that make \"mood\" as the theme and \"laboratory\" as an experiential form . Different colors and tastes correspond to different mood of people , According to their own preferences and the current emotion or feeling ，customers can personally choose ingredients which is endowed with different emotional attributes , and create a cup of unique “emotional ice cream” that can express their self emotional . That’s the service value proposition of MOOOD.

导师评语：导师评语：这组作品中，我们能看到学生以服务设计的角度，创新服务流程和触点设计，优化空间布局，强化情境、情绪、情感主题及其之间的互动关系，让用户切实体验到服务创新带来的别样体验。 Mentor comments: this group of works, we can see the students are base on the angle of service design , innovating service process and contact design, optimizing space layout, strengthening the situation, mood,emotional theme and the interactive relationship between them , allowing users to experience the special experience from service innovation .

作品名称：MOOOD ICE CREAM LAB 情绪雪糕实验室6

设计 200×1200cm 产品设计 创作年代 2017

作品故事：“MOOOD”是由“Mood”演变过来的品牌名称，是一家以“情绪”为主题、以“实验室”为体验形式的雪糕店。不同的颜色和口味对应着人们不同的心情，顾客可根据自己的喜好和当下的情绪或感受选择被赋予了不同情绪属性的食材，亲手创造出一杯可以表达自我情感的、独一无二的“情绪雪糕”。这就是MOOOD的服务价值主张。 Work’s elaboration: \"MOOOD\" is the the brand name evolved from the word \"Mood\" ,it is an ice cream shop that make \"mood\" as the theme and \"laboratory\" as an experiential form . Different colors and tastes correspond to different mood of people , According to their own preferences and the current emotion or feeling ，customers can personally choose ingredients which is endowed with different emotional attributes , and create a cup of unique “emotional ice cream” that can express their self emotional . That’s the service value proposition of MOOOD.

导师评语：导师评语：这组作品中，我们能看到学生以服务设计的角度，创新服务流程和触点设计，优化空间布局，强化情境、情绪、情感主题及其之间的互动关系，让用户切实体验到服务创新带来的别样体验。 Mentor comments: this group of works, we can see the students are base on the angle of service design , innovating service process and contact design, optimizing space layout, strengthening the situation, mood,emotional theme and the interactive relationship between them , allowing users to experience the special experience from service innovation .

作品名称：车模型

设计 200×1200cm 产品设计 创作年代 2017

作品故事：“MOOOD”是由“Mood”演变过来的品牌名称，是一家以“情绪”为主题、以“实验室”为体验形式的雪糕店。不同的颜色和口味对应着人们不同的心情，顾客可根据自己的喜好和当下的情绪或感受选择被赋予了不同情绪属性的食材，亲手创造出一杯可以表达自我情感的、独一无二的“情绪雪糕”。这就是MOOOD的服务价值主张。 Work’s elaboration: \"MOOOD\" is the the brand name evolved from the word \"Mood\" ,it is an ice cream shop that make \"mood\" as the theme and \"laboratory\" as an experiential form . Different colors and tastes correspond to different mood of people , According to their own preferences and the current emotion or feeling ，customers can personally choose ingredients which is endowed with different emotional attributes , and create a cup of unique “emotional ice cream” that can express their self emotional . That’s the service value proposition of MOOOD.

导师评语：导师评语：这组作品中，我们能看到学生以服务设计的角度，创新服务流程和触点设计，优化空间布局，强化情境、情绪、情感主题及其之间的互动关系，让用户切实体验到服务创新带来的别样体验。 Mentor comments: this group of works, we can see the students are base on the angle of service design , innovating service process and contact design, optimizing space layout, strengthening the situation, mood,emotional theme and the interactive relationship between them , allowing users to experience the special experience from service innovation .

作品名称：托盘设计

设计 200×1200cm 产品设计 创作年代 2017

作品故事：“MOOOD”是由“Mood”演变过来的品牌名称，是一家以“情绪”为主题、以“实验室”为体验形式的雪糕店。不同的颜色和口味对应着人们不同的心情，顾客可根据自己的喜好和当下的情绪或感受选择被赋予了不同情绪属性的食材，亲手创造出一杯可以表达自我情感的、独一无二的“情绪雪糕”。这就是MOOOD的服务价值主张。 Work’s elaboration: \"MOOOD\" is the the brand name evolved from the word \"Mood\" ,it is an ice cream shop that make \"mood\" as the theme and \"laboratory\" as an experiential form . Different colors and tastes correspond to different mood of people , According to their own preferences and the current emotion or feeling ，customers can personally choose ingredients which is endowed with different emotional attributes , and create a cup of unique “emotional ice cream” that can express their self emotional . That’s the service value proposition of MOOOD.

导师评语：导师评语：这组作品中，我们能看到学生以服务设计的角度，创新服务流程和触点设计，优化空间布局，强化情境、情绪、情感主题及其之间的互动关系，让用户切实体验到服务创新带来的别样体验。 Mentor comments: this group of works, we can see the students are base on the angle of service design , innovating service process and contact design, optimizing space layout, strengthening the situation, mood,emotional theme and the interactive relationship between them , allowing users to experience the special experience from service innovation .

作品名称：雪糕模型

设计 200×1200cm 产品设计 创作年代 2017

作品故事：“MOOOD”是由“Mood”演变过来的品牌名称，是一家以“情绪”为主题、以“实验室”为体验形式的雪糕店。不同的颜色和口味对应着人们不同的心情，顾客可根据自己的喜好和当下的情绪或感受选择被赋予了不同情绪属性的食材，亲手创造出一杯可以表达自我情感的、独一无二的“情绪雪糕”。这就是MOOOD的服务价值主张。 Work’s elaboration: \"MOOOD\" is the the brand name evolved from the word \"Mood\" ,it is an ice cream shop that make \"mood\" as the theme and \"laboratory\" as an experiential form . Different colors and tastes correspond to different mood of people , According to their own preferences and the current emotion or feeling ，customers can personally choose ingredients which is endowed with different emotional attributes , and create a cup of unique “emotional ice cream” that can express their self emotional . That’s the service value proposition of MOOOD.

导师评语：导师评语：这组作品中，我们能看到学生以服务设计的角度，创新服务流程和触点设计，优化空间布局，强化情境、情绪、情感主题及其之间的互动关系，让用户切实体验到服务创新带来的别样体验。 Mentor comments: this group of works, we can see the students are base on the angle of service design , innovating service process and contact design, optimizing space layout, strengthening the situation, mood,emotional theme and the interactive relationship between them , allowing users to experience the special experience from service innovation .

艺术家简介：指导老师：丁熊 刘珊

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来源：雅昌艺术网