姓名：麦文中

院校：广州美术学院

专业：工业设计学院

作品名称：MOOOD ICE CREAM LAB 情绪雪糕实验室1

设计 200×1200cm 0 创作年代 2017

作品故事：

“MOOOD”是由“Mood”演变过来的品牌名称，是一家以“情绪”为主题、以“实验室”为体验形式的雪糕店。不同的颜色和口味对应着人们不同的心情，顾客可根据自己的喜好和当下的情绪或感受选择被赋予了不同情绪属性的食材，亲手创造出一杯可以表达自我情感的、独一无二的“情绪雪糕”。这就是MOOOD的服务价值主张。
Work’s elaboration: "MOOOD" is the the brand name evolved from the word "Mood" ,it is an ice cream shop that make "mood" as the theme and "laboratory" as an experiential form . Different colors and tastes correspond to different mood of people , According to their own preferences and the current emotion or feeling ，customers can personally choose ingredients which is endowed with different emotional attributes , and create a cup of unique “emotional ice cream” that can express their self emotional . That’s the service value proposition of MOOOD.

作品名称：MOOOD ICE CREAM LAB 情绪雪糕实验室2

设计 200×1200cm 0 创作年代 2017

作品故事：

“MOOOD”是由“Mood”演变过来的品牌名称，是一家以“情绪”为主题、以“实验室”为体验形式的雪糕店。不同的颜色和口味对应着人们不同的心情，顾客可根据自己的喜好和当下的情绪或感受选择被赋予了不同情绪属性的食材，亲手创造出一杯可以表达自我情感的、独一无二的“情绪雪糕”。这就是MOOOD的服务价值主张。
Work’s elaboration: "MOOOD" is the the brand name evolved from the word "Mood" ,it is an ice cream shop that make "mood" as the theme and "laboratory" as an experiential form . Different colors and tastes correspond to different mood of people , According to their own preferences and the current emotion or feeling ，customers can personally choose ingredients which is endowed with different emotional attributes , and create a cup of unique “emotional ice cream” that can express their self emotional . That’s the service value proposition of MOOOD.

作品名称：MOOOD ICE CREAM LAB 情绪雪糕实验室3

设计 200×1200cm 0 创作年代 2017

作品故事：

“MOOOD”是由“Mood”演变过来的品牌名称，是一家以“情绪”为主题、以“实验室”为体验形式的雪糕店。不同的颜色和口味对应着人们不同的心情，顾客可根据自己的喜好和当下的情绪或感受选择被赋予了不同情绪属性的食材，亲手创造出一杯可以表达自我情感的、独一无二的“情绪雪糕”。这就是MOOOD的服务价值主张。
Work’s elaboration: "MOOOD" is the the brand name evolved from the word "Mood" ,it is an ice cream shop that make "mood" as the theme and "laboratory" as an experiential form . Different colors and tastes correspond to different mood of people , According to their own preferences and the current emotion or feeling ，customers can personally choose ingredients which is endowed with different emotional attributes , and create a cup of unique “emotional ice cream” that can express their self emotional . That’s the service value proposition of MOOOD.

作品名称：MOOOD ICE CREAM LAB 情绪雪糕实验室4

设计 200×1200cm 0 创作年代 2017

作品故事：

“MOOOD”是由“Mood”演变过来的品牌名称，是一家以“情绪”为主题、以“实验室”为体验形式的雪糕店。不同的颜色和口味对应着人们不同的心情，顾客可根据自己的喜好和当下的情绪或感受选择被赋予了不同情绪属性的食材，亲手创造出一杯可以表达自我情感的、独一无二的“情绪雪糕”。这就是MOOOD的服务价值主张。
Work’s elaboration: "MOOOD" is the the brand name evolved from the word "Mood" ,it is an ice cream shop that make "mood" as the theme and "laboratory" as an experiential form . Different colors and tastes correspond to different mood of people , According to their own preferences and the current emotion or feeling ，customers can personally choose ingredients which is endowed with different emotional attributes , and create a cup of unique “emotional ice cream” that can express their self emotional . That’s the service value proposition of MOOOD.

作品名称：MOOOD ICE CREAM LAB 情绪雪糕实验室5

设计 200×1200cm 0 创作年代 2017

作品故事：

“MOOOD”是由“Mood”演变过来的品牌名称，是一家以“情绪”为主题、以“实验室”为体验形式的雪糕店。不同的颜色和口味对应着人们不同的心情，顾客可根据自己的喜好和当下的情绪或感受选择被赋予了不同情绪属性的食材，亲手创造出一杯可以表达自我情感的、独一无二的“情绪雪糕”。这就是MOOOD的服务价值主张。
Work’s elaboration: "MOOOD" is the the brand name evolved from the word "Mood" ,it is an ice cream shop that make "mood" as the theme and "laboratory" as an experiential form . Different colors and tastes correspond to different mood of people , According to their own preferences and the current emotion or feeling ，customers can personally choose ingredients which is endowed with different emotional attributes , and create a cup of unique “emotional ice cream” that can express their self emotional . That’s the service value proposition of MOOOD.

作品名称：MOOOD ICE CREAM LAB 情绪雪糕实验室6

设计 200×1200cm 0 创作年代 2017

作品故事：

“MOOOD”是由“Mood”演变过来的品牌名称，是一家以“情绪”为主题、以“实验室”为体验形式的雪糕店。不同的颜色和口味对应着人们不同的心情，顾客可根据自己的喜好和当下的情绪或感受选择被赋予了不同情绪属性的食材，亲手创造出一杯可以表达自我情感的、独一无二的“情绪雪糕”。这就是MOOOD的服务价值主张。
Work’s elaboration: "MOOOD" is the the brand name evolved from the word "Mood" ,it is an ice cream shop that make "mood" as the theme and "laboratory" as an experiential form . Different colors and tastes correspond to different mood of people , According to their own preferences and the current emotion or feeling ，customers can personally choose ingredients which is endowed with different emotional attributes , and create a cup of unique “emotional ice cream” that can express their self emotional . That’s the service value proposition of MOOOD.

作品名称：车模型

设计 200×1200cm 0 创作年代 2017

作品故事：

“MOOOD”是由“Mood”演变过来的品牌名称，是一家以“情绪”为主题、以“实验室”为体验形式的雪糕店。不同的颜色和口味对应着人们不同的心情，顾客可根据自己的喜好和当下的情绪或感受选择被赋予了不同情绪属性的食材，亲手创造出一杯可以表达自我情感的、独一无二的“情绪雪糕”。这就是MOOOD的服务价值主张。
Work’s elaboration: "MOOOD" is the the brand name evolved from the word "Mood" ,it is an ice cream shop that make "mood" as the theme and "laboratory" as an experiential form . Different colors and tastes correspond to different mood of people , According to their own preferences and the current emotion or feeling ，customers can personally choose ingredients which is endowed with different emotional attributes , and create a cup of unique “emotional ice cream” that can express their self emotional . That’s the service value proposition of MOOOD.

作品名称：托盘设计

设计 200×1200cm 0 创作年代 2017

作品故事：

“MOOOD”是由“Mood”演变过来的品牌名称，是一家以“情绪”为主题、以“实验室”为体验形式的雪糕店。不同的颜色和口味对应着人们不同的心情，顾客可根据自己的喜好和当下的情绪或感受选择被赋予了不同情绪属性的食材，亲手创造出一杯可以表达自我情感的、独一无二的“情绪雪糕”。这就是MOOOD的服务价值主张。
Work’s elaboration: "MOOOD" is the the brand name evolved from the word "Mood" ,it is an ice cream shop that make "mood" as the theme and "laboratory" as an experiential form . Different colors and tastes correspond to different mood of people , According to their own preferences and the current emotion or feeling ，customers can personally choose ingredients which is endowed with different emotional attributes , and create a cup of unique “emotional ice cream” that can express their self emotional . That’s the service value proposition of MOOOD.

作品名称：雪糕模型

设计 200×1200cm 0 创作年代 2017

作品故事：

“MOOOD”是由“Mood”演变过来的品牌名称，是一家以“情绪”为主题、以“实验室”为体验形式的雪糕店。不同的颜色和口味对应着人们不同的心情，顾客可根据自己的喜好和当下的情绪或感受选择被赋予了不同情绪属性的食材，亲手创造出一杯可以表达自我情感的、独一无二的“情绪雪糕”。这就是MOOOD的服务价值主张。
Work’s elaboration: "MOOOD" is the the brand name evolved from the word "Mood" ,it is an ice cream shop that make "mood" as the theme and "laboratory" as an experiential form . Different colors and tastes correspond to different mood of people , According to their own preferences and the current emotion or feeling ，customers can personally choose ingredients which is endowed with different emotional attributes , and create a cup of unique “emotional ice cream” that can express their self emotional . That’s the service value proposition of MOOOD.

艺术家简介：

指导老师：丁熊 刘珊

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来源：雅昌艺术网